​DUBAI, UAE — VAD Technologies, a leading Middle East value-added distributor, and US-based Data Dynamics, a pioneer in unified data management, have signed a Memorandum of Understanding (MOU) to accelerate AI-ready data management, governance, and sovereign AI adoption across the region.
 
The partnership responds to rising enterprise demand for trusted, policy-aligned data frameworks amid tightening regulatory mandates and rapid digital transformation.
 
The collaboration builds on an established relationship and aligns both organisations’ investments to help enterprises and government entities transition from fragmented data environments to structured, governed, and intelligence-driven ecosystems.
 
Organisations across the UAE, Saudi Arabia, and the wider GCC are advancing sovereign AI strategies while addressing evolving regulatory frameworks, including national data protection laws. Large volumes of unstructured data continue to create risk, limit visibility, and delay innovation. This partnership is positioned to convert that data sprawl into secure, compliant, and business-ready information.
 
Joint initiatives will focus on partner enablement, customer engagement, and regional expansion, equipping the channel ecosystem with the tools and frameworks required to manage data effectively in complex hybrid and multi-cloud environments.
 
Mario M. Veljovic, General Manager at VAD Technologies, said:

Growing emphasis on sovereign AI across the GCC places data quality, governance, and jurisdiction at the centre of enterprise strategy. Data Dynamics enables organisations to discover, classify, and prepare data for AI use while ensuring alignment with local residency, privacy, and policy requirements.
 
Strategic Advantages for Regional Enterprises  
The partnership is focused on helping government entities, financial institutions, healthcare providers, and other highly regulated sectors address some of their most pressing data challenges.

• Stubless Architecture: Unlike legacy other tools that create vendor lock-in through proprietary "stubs," Data Dynamics offers a native, stubless architecture. This ensures total cloud mobility and long-term freedom for enterprises moving data between on-premises, air-gapped sovereign and multi-cloud environments. 
• Compliance by Design: The platform operationalises regional requirements into day-to-day operating controls, providing auditors with immutable evidence for unmanaged risks  and policy enforcement. The platform extends the compliance risks into actionable remediation steps that allows a Zero-tolerance policy in any data assosicated risks.  
• From Cost to Value: Through the Data Dynamics platform interface, business owners not just IT gain self-service visibility into their data's meaning and revenue potential. 
• AI-ready data foundations built on greater visibility, higher data quality, and stronger governance of business-critical information. 
• Data resiliency by design: enabling organisations to protect, govern, and mobilize critical data across hybrid environments, ensuring continuous access, faster recovery, and operational continuity in the face of disruption. 

 
Dalia Tawfeeq, Chief Business Officer at Data Dynamics, said:

VAD Technologies, a leading value-added distributor of advanced IT solutions in the Middle East, has announced a strategic partnership with Nextcloud, the globally trusted content collaboration and digital workspace platform. The partnership aims to support governments and enterprises across the region with secure, compliant, and data-sovereign digital workplace solutions.

Through this collaboration, VAD Technologies will expand the regional availability of Nextcloud’s enterprise collaboration platform to key sectors including the public sector, banking and financial services, insurance, and telecommunications—industries where data privacy, regulatory compliance, and operational resilience are paramount.

Leveraging VAD Technologies’ extensive ecosystem of more than 1,400 channel partners across the Middle East and North Africa, the partnership significantly strengthens Nextcloud’s footprint in the region. Together, both organizations will empower system integrators, value-added resellers, managed service providers, and cloud solution providers to deliver Nextcloud’s digital workspace platform to enterprises and government entities—while ensuring full ownership and control of data.

Data sovereignty and regulatory compliance remain top priorities for organizations across the GCC. Nextcloud’s platform enables customers to host their digital workplace in a private cloud environment, whether on-premises or with trusted local hosting partners. For highly sensitive and mission-critical workloads, Nextcloud can also be deployed in air-gapped environments, physically isolated from external networks to ensure the highest level of security.
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VAD Technologies’ channel partners benefit from the company’s deep expertise across data center infrastructure, cloud, cybersecurity, AI, and enterprise software, supported by comprehensive pre-sales engagement, technical enablement, professional services, and flexible financial models.

“We are proud to bring Nextcloud’s secure and open digital collaboration platform to organizations across the Middle East,” said Mario M. Veljovic, General Manager of VAD Technologies. “With increasing regulatory requirements and a strong focus on data residency, Nextcloud aligns perfectly with the needs of governments and enterprises in the region. Combined with our robust partner ecosystem, we are well positioned to accelerate the adoption of trusted digital workspaces across the market.”
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“Demand for secure and sovereign collaboration platforms is growing globally, and the Middle East is a key strategic region for us,” said Frank Karlitschek, CEO and Founder of Nextcloud. “VAD Technologies brings strong regional expertise, a proven partner ecosystem, and a dedicated software practice that enables enterprises and public sector organizations to adopt digital workspaces while retaining full control over their data.”

​In an inspiring demonstration of technology leadership and regional collaboration, Pure Storage, in partnership with VAD Technologies, proudly participated in the CIO 200 Summit Roadshow 2025, hosted by the Global CIO Forum.

This influential roadshow travelled across six GCC countries, UAE, KSA, Oman, Kuwait, Qatar, and Bahrain—gathering the region’s most visionary CIOs, digital leaders, and transformation champions under one platform.
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With a shared goal of driving innovation and empowering data-first organizations, the roadshow served as a powerful platform for Pure Storage and VAD Technologies to engage with IT decision-makers and introduce forward-thinking solutions around modern data infrastructure, AI-readiness, and sustainable storage.
 
Expert Insights on Stage
We were honored to have our thought leaders representing Pure Storage at key roadshow stops:

• Samer Semaan, Channel & Alliances Manager – META at Pure Storage, delivered impactful panel sessions in Qatar and UAE, offering deep insights on driving digital transformation through simplicity and innovation.
• Hussam Baafeef, Regional Sales Manager – KSA at Pure Storage, led the conversations in KSA and Bahrain, sharing how businesses can unlock the full potential of their data with Pure’s next-gen storage architecture.

Throughout the roadshow, Pure Storage and VAD showcased how organizations can unlock the power of their data with solutions that are simple, efficient, and future-proof. From booth engagements and technical discussions to executive networking, the summit proved to be a valuable opportunity to reinforce brand presence and spark new conversations across markets.
A big thank you to all the CIOs, partners, and forum organizers who joined us along this journey. Your engagement and enthusiasm made every stop meaningful.
As we continue to expand our footprint in the region, Pure Storage and VAD Technologies remain committed to delivering innovative, customer-centric solutions that empower businesses to lead in the digital age.

#PureStorage#VADTechnologies#CIO200#GlobalCIOForum#DigitalTransformation #DataDriven #ITLeadership #GCCRoadshow #PartnerPower

​Ramadan has come to an end, leaving us with unforgettable moments of connection, gratitude, and shared experiences. It was a time to strengthen relationships, celebrate partnerships, and reflect on the values that bring us together. We were honored to be part of this journey through a series of Iftar and Suhoor gatherings that brought colleagues, customers, and partners closer.

​Our celebrations began with a special Suhoor at One Za’abeel, hosted in collaboration with ExaGrid. It was a night of meaningful conversations and a warm atmosphere that set the tone for the rest of our Ramadan events. Shortly after, we hosted an Iftar at One Za’abeel with Hitachi Vantara, a memorable evening of networking, appreciation, and discussions about the road ahead.
As part of our commitment to supporting the industry, VAD Technologies and Pure Storage proudly sponsored the Digit Iftar at The St. Regis Downtown. This elegant gathering brought together key players from the tech community for a night of connection and collaboration.
Our Ramadan journey continued with a remarkable Suhoor with Tahawultech, where Hitachi Vantara played a key role as a sponsor. This gathering offered a relaxed setting for industry professionals to connect, deepen relationships, and explore new opportunities.
We concluded our celebrations with our corporate Iftar at Bab Al Shams Desert Resort, an unforgettable evening in the heart of the desert. More than just a gathering, it was a moment of gratitude, reflection, and appreciation for the incredible team and partners who drive our continued success. The stunning backdrop and spirit of togetherness made it a truly special night.
A heartfelt thank you to ExaGrid, Hitachi Vantara, Pure Storage, Tahawultech, and all our valued partners and customers for making this Ramadan so meaningful. Your support and collaboration mean everything to us.
While Ramadan has ended, the bonds we’ve built and the experiences we’ve shared will continue to inspire us. Here’s to new opportunities, lasting partnerships, and a successful journey ahead.

​From February 9th to 12th, 2025, LEAP 2025 reaffirmed its status as one of the world’s most influential technology events, bringing together global technology leaders, innovators, and decision-makers. Hosted at the Riyadh Exhibition and Convention Center, this year’s edition featured over 172,000 attendees, 1,000+ expert speakers, and 600+ startups, all contributing to discussions on AI, cloud computing, cybersecurity, and digital transformation. 

​At LEAP 2025, VAD Technologies took a strategic approach to engagement, focusing on meaningful face-to-face interactions with channel partners, technology vendors, and industry stakeholders. As the only distributor in Hall 1 (Main Hall), VAD Technologies, in collaboration with Al Jammaz Technologies, designed a visually captivating booth with a nature-inspired theme, symbolizing a thriving ecosystem where ideas, partnerships, and digital transformation flourish, creating a unique and inviting atmosphere for visitors. The Executive Partner Lounge, integrated within the booth, provided a dedicated space for high-level discussions, while the rest of the booth was dedicated to showcasing the latest technology solutions and fostering new business connections.
 
Beyond the main stand, VAD Technologies’ experts were also present at the booths of key strategic vendor partners, including Hitachi Vantara, Pure Storage, and ExaGrid, reinforcing the company’s commitment to delivering cutting-edge technology solutions.
 
The event provided VAD Technologies with an opportunity to showcase its extensive portfolio, encompassing Hyper Performance Data Center Solutions, Information Technology Service Management (ITSM), Smart Analytics, AI-driven Physical Security (CCTV), and STEM Education Equipment. Additionally, the Cloud Business Unit introduced innovative solutions in Cloud Managed IT, Data Protection, IoT, Hyperconvergence, and Collaboration Technologies, demonstrating how enterprises can leverage these advancements for enhanced operational efficiency and business resilience.
 
A heartfelt thank you to all our visitors for making our stand one of the most vibrant and engaging spaces at LEAP 2025. We look forward to continuing these conversations and reconnecting at future industry-leading events.

VAD Technologies is thrilled to announce that we have been recognized as the “TOP Distributor – Disruptive Technologies” at the prestigious GEC Awards 2024 during GITEX last Month. The awards ceremony, held at Habtoor Palace Hotel on October 14th, celebrated the region’s leading tech innovators under the captivating theme of “Retro Tech.” This honor underscores VAD Technologies’ commitment to reshaping the future through innovation and dedication to excellence in the distribution of advanced technology solutions.

The GEC Awards 2024, organized by Global Enterprise Connect (GEC), showcased leaders across various fields of technology. From distributors to resellers, vendors to system integrators, the evening honored those who have made significant contributions to the ICT industry. GEC Co-Founder and CEO Ronak Samantaray opened the event with an inspiring keynote, followed by exciting announcements from GEC’s Managing Editor, Jeevan Thankappan, including the launch of the region’s first AI magazine, The AI Times, and the wellness-focused Blue Verve magazine.
 
The evening was filled with glitz, glamour, and high-energy performances, seamlessly blending technology with art. This year’s theme, Retro Tech, brought a nostalgic yet sophisticated ambiance, further amplified by the support of event partners such as Dell Technologies, Lexar, Zscaler, Check Point, and many more.
 
This award is a testament to VAD Technologies’ commitment to transforming distribution beyond traditional models by focusing on disruptive and innovative technologies.
In response to the recognition, Mario M. Veljovic, General Manager of VAD Technologies, shared his excitement:
“Thank you, GEC Media! Receiving this award is a testament to our commitment to innovation and excellence. We’re not just distributing technology; we’re transforming the future. Thank you to all our Partners for believing in our vision!”
 
With this recognition, VAD Technologies reinforces its dedication to bringing cutting-edge solutions to the market and supporting our partners in their journey to drive the digital transformation of the region. We look forward to continuing our work in creating a future defined by innovation, resilience, and collaboration.
 
The Digital Copy of the Event Bulletin of ENTERPRISE CHANNELS MEA with the List of all Winners of the Award’s Night can be found here: https://issuu.com/enterprisechannelsmea/docs/rendezvous-2024
 
Congratulations to all the Winners!
 
More information about GEC Media Group can be found here: https://www.gecmediagroup.com/

VAD Technologies is proud to announce another remarkable participation in the 44th edition of GITEX Global, the premier technology event in the Middle East. This year’s GITEX was bigger and bolder, bringing together the latest disruptive technologies, innovative solutions, and an expanded partner ecosystem—all showcased to an enthusiastic audience in Dubai.

Our Partner Executive Lounge, located in Hall 2, A20, served as the hub of collaboration, networking, and insights, highlighting VAD’s unique commitment to value-added distribution. This year, we emphasized digital transformation, cloud computing, cybersecurity, and AI, all of which are critical to reshaping the future of business in the region.
 
Where Your Vision Becomes Reality
 
Our theme, “Where Your Vision Becomes Reality,” set the stage for VAD Technologies to demonstrate how we turn ambitious ideas into actionable solutions. With a diverse portfolio of leading-edge technologies, we showcased how our offerings empower partners and clients to optimize their operations, secure their data, and embrace digital transformation seamlessly. The engagement from both existing and new partners was a testament to the value and impact of our carefully curated solutions.
 
Partnering for Success
 
VAD Technologies remains committed to fostering strong alliances, and GITEX 2024 provided the perfect stage to strengthen these relationships. Throughout the event, we connected with global technology leaders and engaged with pioneering startups to ensure that our clients and partners benefit from the latest advancements in the tech world. This year’s event also saw the expansion of our vendor partner ecosystem, enabling us to better meet the evolving demands of the region’s technology landscape.
 
Looking Ahead
 
As GITEX 2024 concludes, we are energized and optimistic about the journey ahead. VAD Technologies remains at the forefront of driving digital transformation, guided by a mission to deliver value and support innovation across industries. We extend our heartfelt thanks to our partners, clients, and visitors who made this year’s event unforgettable. We look forward to further collaborations that redefine what’s possible in technology.
 
Thank You and See You at GITEX 2025!
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We are thrilled to announce that VAD Technologies has been awarded the prestigious title of “Best AI Infrastructure Value-Added Distributor of the Year” at the Future Enterprise Awards 2024. This esteemed recognition was presented by TahawulTech.com at a remarkable ceremony held at Dubai’s H Hotel, celebrating outstanding achievements in the technology sector.

This award highlights our commitment to driving digital transformation and innovation throughout the MENA region. Over the years, VAD Technologies has consistently focused on bringing the latest advancements in AI and cloud infrastructure to enterprises, equipping them with the tools to thrive in an increasingly digital world. Our approach to distribution goes beyond traditional methods; we partner closely with vendors and channel partners, ensuring they have the resources and support needed to implement sophisticated AI and cloud solutions that are shaping the future of business.
 
Winning this award reflects our dedication to continuously adding value to our partners and clients by understanding their unique needs and providing tailored, scalable solutions that support growth and efficiency. Our innovative approach enables organizations to harness the full potential of AI technology, streamline operations, and maintain a competitive edge in their respective industries.
 
We extend our heartfelt gratitude to TahawulTech.com, Reseller ME, and our valued clients and partners for their trust and support. This achievement serves as a milestone in our journey to lead and inspire transformation in the industry. We are excited to continue innovating and setting new standards for AI infrastructure distribution across the region.
 
The full list of winners from the Future Enterprise Awards for 2024 can be found here:
https://www.tahawultech.com/news/the-future-is-now-technology-trailblazers-honoured-at-the-future-enterprise-awards/
 
Congratulations to all the deserving winners on their outstanding achievements!
 
More about the Tahawultech’s Events can be found online here:
https://www.tahawultech.com/events/
or just visit: www.tahawultech.com
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Hitachi Vantara, the data storage, infrastructure, and hybrid cloud management subsidiary of Hitachi, Ltd. (TSE: 6501), and VAD Technologies, a leading distributor of cutting-edge technologies in the Middle East, have entered into a strategic alliance designed to accelerate AI and hybrid cloud adoption across the region.

Both companies have shown unwavering support for the region’s Vision 2030 objectives, which aim to diversify the economy, reduce reliance on oil, and drive digital transformation across Saudi Arabia and the broader Middle East.
 
This new partnership agreement not only reinforces their commitment to these transformative goals but also supports the broader societal benefits that are a key focus of the Vision 2030 initiative, including fostering a vibrant society where all citizens can thrive.
 
“We are thrilled to join forces with VAD Technologies to bring our innovative AI and hybrid cloud solutions to the Middle East,” said Neil McGowan, chief revenue officer at Hitachi Vantara. “This partnership is a testament to our commitment to the region’s digital transformation and our alignment with Vision 2030. Together, we are poised to deliver unparalleled value to our customers and partners, driving growth and innovation across key industries.”
 
“Partnering with Hitachi Vantara is a strategic milestone for VAD Technologies as we continue to expand our footprint in the Middle East,” said Mario M. Veljovic, general manager at VAD Technologies. “With Hitachi Vantara’s cutting-edge technologies and our extensive partner ecosystem, we are confident that we can accelerate the adoption of AI and hybrid cloud solutions in the region, helping our customers to stay ahead in their digital transformation journeys.”
 
The collaboration between Hitachi Vantara and VAD Technologies will deliver several key benefits:
 

1. Enhanced Digital Infrastructure: Hitachi Vantara’s hybrid cloud and AI solutions will be distributed across VAD Technologies’ extensive network of 1,350+ partners in the Middle East, bringing advanced digital capabilities to key industries such as oil and gas, government, retail, and manufacturing.
2. Support for Vision 2030: By aligning with the region’s ambitious Vision 2030, this partnership will support the Middle East’s goals for digitalization and economic diversification, driving growth and innovation across multiple sectors.

 
“Hitachi Vantara has a long history of doing business in the Middle East and Pakistan region. Our engagement with VAD Technologies will ensure that the wider partner base will have access to our technologies focused on data management, hybrid cloud, AI and infrastructure storage,” said Dennis Frank, vice president of strategic partners and alliances, EMEA region, at Hitachi Vantara. “We, and our sister companies, see a huge opportunity to deliver customer outcomes in a region that is going through accelerated and massive digital transformation and the opportunity this brings to our channel ecosystem. We look forward to a long and fruitful relationship with VAD Technologies.”
 
Market Position:
Hitachi Vantara is well-positioned to support the region’s continued digital transformation journey, as a massive 76% of the Global Fortune 100 rely on Hitachi Vantara’s suite of solutions and services.
Hitachi Vantara also possesses an AI-ready infrastructure solution, Hitachi iQ, that offers high performance and resilience at scale.
 
What’s Next?
In the coming months, Hitachi Vantara and VAD Technologies will focus on rolling out the Hitachi iQ product suite along with the recently launched Virtual Storage Platform One, a unified storage solution designed for comprehensive data management, across the region.
These initiatives will provide businesses with unified data management capabilities and accelerate their digital transformation projects.
 
GITEX 2024:
GITEX is the Middle East’s flagship technology and IT symposium and is now a truly global conference.
At this year’s GITEX Global, attendees can discover how Hitachi Vantara and VAD Technologies are transforming the Middle East’s digital landscape.
You can visit them at stand H2 A20 or reach out to the regional channel manager at Hitachi Vantara – rehan.shahid@hitachivantara.com and VAD Technologies’ Hitachi Vantara Product Manager - Dimuth.Wijeratne@vad.ae
 
For more information about Hitachi iQ AI Solutions Stack for Enterprise Workloads, visit https://www.hitachivantara.com/en-us/solutions/ai-analytics/hitachi-iq
Those interested in becoming an authorized Hitachi Reseller, can sign up at the https://www.hitachivantara.com/en-us/partners/partner-ecosystem
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Lenovo, a global technology leader, has chosen VAD Technologies as its Value-Added Distributor for the Middle East. VAD’s robust channel partner ecosystem and rapid growth in the high-performance data center solutions space make them an ideal partner to promote Lenovo Infrastructure Solutions Group (ISG) portfolio and smart infrastructure solutions.

Lenovo’s cutting-edge technology and insights drive advancements in smarter retail, manufacturing, cities, healthcare, finance, and more. Through edge and cloud computing, analytics and artificial intelligence, and Infrastructure-as-a-Service via TruScale, Lenovo delivers Smarter Technology for All. As the only data center provider with end-to-end manufacturing capabilities, Lenovo ensures unmatched security and seamless integration by controlling the entire supply chain.
This partnership will ensure that Lenovo’s ISG products, including its extensive Alliances Products & Solutions Catalogue, are readily available to partners across the region. VAD Technologies’ channel partners—including system integrators, VARs, MSPs, CSPs, and IT resellers—will benefit from VAD’s in-depth expertise in the data center, cloud, cybersecurity, and AI markets, along with comprehensive technical support, pre-sales capabilities, and financial services.
Alaa Bawab, General Manager, Lenovo Infrastructure Solutions Group, META said “At Lenovo, we're committed to democratizing AI and making intelligent infrastructure solutions accessible to businesses of all sizes across the globe. Our partnership with VAD Technologies is a significant step forward in achieving this goal. VAD's established network and expertise will enable us to deliver Lenovo's industry-leading AI-ready infrastructure solutions to a wider audience in the Middle East. This will empower regional businesses to leverage the transformative power of AI, unlocking new opportunities for innovation and growth."
Mario Veljovic, General Manager of VAD Technologies, stated, “Our group has successfully collaborated with Lenovo in Saudi Arabia for many years, and we are thrilled to now expand our partnership across the Middle East region. Lenovo’s product portfolio complements our existing high-performance data center solutions and aligns with our market vision. We are excited to provide our channel partner ecosystem with smarter technologies for all, from edge to cloud, analytics, and AI.”
 
For more information about Lenovo’s Smart Infrastructure Solutions, visit https://www.lenovo.com/us/en/about/our-businesses/infrastructure-solutions-group/.
Those interested in becoming authorized Lenovo Resellers can sign up at the https://www.lenovopartnerhub.com/web/lenovo-global-site/getting-started.