Written by: Anushree Dixit, Editor at GEC Media Group
 
Sunset is not far away for the channel partners who are still carrying the burden of legacy go-to-market strategy for their vendors. As more and more sophisticated technologies enter the market and cloud-based solutions and environment create challenges never faced before, the regional channel players stand at the threshold of a new reality and have a big question in front of them. How do I help my vendors tackle the niche market opportunities?

Dubai, UAE – June 2019: VAD Technologies announces its distribution partnership in Middle East region with Freshworks Inc, a global innovator in customer engagement software. With this announcement, VAD Technologies will expand Freshworks offerings in the Middle East Market

AUSTIN, Texas – June 16, 2019 – Zenoss Inc., a leader in intelligent application and service monitoring, today announced a strategic expansion in the Middle East through a key partnership with VAD Technologies, an established value added distributor, headquartered in Dubai (UAE). Through this partnership, Zenoss intends to accelerate growth in the region.

Cloud Technologies are significantly changing the way businesses operate. More and more organisations are seeing its varied benefits and are implementing it to improve efficiencies.
As the volume of data is expected to reach staggering figures, increasing number of businesses are seriously looking to cloud for storage options.
Tahawultech’s Reseller Middle East Magazine and Editor Janees Reghelini explores how channel partners can optimise the prospects present in selling cloud storage solutions.

IPdiva Cleanroom from SYSTANICIA provides a fully dedicated, sealed and controlled administrator desktop!
IPdiva Cleanroom is a PAM solution combining PAM, VDI, SSO and VPN technologies to provide a single-use, sterile and monitored work environment that meets growing security requirements. IPdiva Cleanroom provides a virtualized, fully sealed and recyclable workstation for every use in association with password policy enhancement mechanisms, real-time monitoring of actions taken on critical resources and secure mobility.

BICSI, an ICT community, has concluded the 2019 BICSI Middle East & Africa Conference and Exhibition, which brought together nearly 500 delegates from 32 countries.
The conference was held at the Dubai World Trade Center from 16-18 April under the theme ‘From AI to Zettabytes: A Connected Future!

Mario M. Veljovic, General Manager of VAD Technologies, speaks with Chris Fernando, Editor of Arabian Reseller Magazine, about the company, the products, and solutions it offers on the market, the partners it works with, the brands they engage with and the company’s plans for the months ahead.

VAD Technologies wins the Readers’ Choice award for the “Best Distributor Channel Programme of the Year” at the Channel Middle East Awards 2019. The award honours a successful distributor channel programme that drives growth and helps reseller partners achieve their sales targets through training, certification programmes, loyalty programmes, rebates and incentive schemes.

Enriched Partnerships to Further Extend Pure’s Reach in Current and New Markets and Deliver Customer Excellence.

MOUNTAIN VIEW, Calif. — 2 April, 2019 — Pure Storage (NYSE: PSTG), the data solutions leader that helps innovators build a better world with data, today announces the launch of a dedicated distributor programme in EMEA. Reinforcing and extending Pure's commitment to a partner-centric go-to-market, the programme adds a strategic layer of support and enablement for distributors; all to drive growth, efficiently add scale and extend reach into new markets and sectors to better meet customer needs.