Can AI be partners’ play too?

Artificial intelligence (AI) market is generating immense buzz within the industry, just in its nascent stage. Reseller ME explores if channel partners have a role to play and how they can tap into the prospects successfully.
By Janees Reghelini, Editor – Technology Division, CPI Media Grou

Mario Veljovic, General Manager, VAD Technologies says:  “AI is used in a wider context with a desired ultimate goal in mind. But most customers would actually need automation to start with. Partners hold the required know-how to bring together IT infrastructure, data and automation, to build the foundation for any successful digital transformation and ultimately the effective use of AI in the long run.”
However to add value on how to automate and optimise processes, partners need to first understand their customers’ business comprehensively.
“There is still not enough industry specialisation of channel partners. Also, partners must acknowledge and truly understand that such opportunities are not short-term engagements with customers, but a long one. This could be even over a number of years. Identifying an opportunity is then actually easy, as every customer is an opportunity,” Veljovic adds.
 
To read the full article: https://www.tahawultech.com/resellerme/features/artificial-intelligence-ai-market-is-generating-immense-buzz-within-the-industry-just-in-its-nascent-stage-reseller-me-explores-if-channel-partners-have-a-role-to-play-and-how-they-can-tap-into-th/
​