Dubai, UAE – June 2019: VAD Technologies announces its distribution partnership in Middle East region with Freshworks Inc, a global innovator in customer engagement software. With this announcement, VAD Technologies will expand Freshworks offerings in the Middle East Market
Freshworks is already seeing increased demand from the region with thousands of customers from the Middle East. With a dedicated go-to-market team, managing field and channel partner operations, VAD technologies will play an important role in growing Freshworks’ business in Middle East. Some of key focus Sectors in the region are BFSI, MRD, IT, Travel & Hospitality, Education & Healthcare.
“The Middle East is a very important market for Freshworks,” said Saurabh Prabhuzantye, Head of Business for Middle East and Africa, Freshworks. “The Partnership with VAD Technologies is an important milestone for us, as it enables us to bring our innovative Saas products to companies who we are looking to better their customer experience. The combination of our industry-leading software solutions along with the network of VAD in the region will enable our new and existing partners to grow Freshworks’ business.”
Mario M. Veljovic, General Manager at VAD Technologies said; “Our mission of cloudification of our product & solutions portfolio requires that we are constantly scouting disruptive next generation technologies to ensure that our partners can offer the latest and greatest to their customers. Freshworks, as the leading provider of customer engagement software, supports perfectly our vision. We are extremely happy to partner with Freshworks in the Middle East region.”
With mobile penetration now placing the UAE as a top destination for e-commerce, more companies are now leaning towards adopting cloud-based solutions such as software as a service (SaaS) suites to enhance their customer support. This, combined with personalized customer journeys, is the only way to survive in today’s highly competitive digital era.
Earlier, Freshworks had also hosted a stakeholders’ networking forum to discuss the future of customer experience in the Middle East. Details emerged that even with most companies having made huge strides in improving and enhancing their customer experience, more was needed to be done to effectively and efficiently address evolving customer dynamics and expectations.
About VAD Technologies
VAD Technologies is an established IT and Technology value added distributor, headquartered in Dubai, UAE. Catering to Enterprise and SME markets through a strong channel footprint across Middle East and North Africa. Delivering world-class technology products and solutions that transform the IT landscape and provide the best Return of Invest (ROI) and lowest Total Cost of Ownership (TCO) for its Customers. The Company continuously develops its high-performance enterprise solutions portfolio with special focus on hyper-converged Infrastructures, Enterprise Storage Systems, IT Infrastructure, Physical Security and Cybersecurity. Supporting their Partners with Sales & Marketing, as well as Professional Services, such as Consulting, Training, Deployment and Technical Support, forms a key part of its Go-To-Market Strategy and Vision for the Region.
Learn more about VAD at www.vad.ae
Freshworks provides customer engagement software to businesses of all sizes, making it easy for customer support, sales and marketing professionals to communicate more effectively with customers and deliver moments of wow. Freshworks offers a full suite of SaaS (Software as a Service) products that create compelling customer experiences and lets businesses share a 360-degree view of relevant customer information internally.
Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG, and Sequoia Capital India. Freshworks is a 2,000 + team headquartered in San Mateo, California, with global offices in India, UK, Australia, and Germany. The company's cloud-based suite is widely used by over 150,000 businesses around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco. For more information, please visit www.freshworks.com
VAD Technologies LLC
Burj Khalifa Area (Business Bay)
The Citadel Tower, Office 1204, 12th Floor
P.O. Box 114754
Dubai, United Arab Emirates
Tel.: +971 4 345 6423